Matías López, King of Chocolate and inventor of modern advertising

That was how a Galician (born in Sarria) called Matías López became King of Chocolate and inventor of modern advertising.

The story of a humble man born in Sarria who became one of the greatest entrepreneurs of the 19th century, producing the 80% of all Spanish chocolate, a very interesting story presented by Iván Fernández in Historias de Historia, in Quincemil of El Español.

Source and all information about this story in Fifteen thousand